Saturday February 4th 2012

Posts Tagged ‘FTC’

FTC Updates Guides on Endorsements, Testimonials to Include “New Media”

FTC Updates Guides on Endorsements, Testimonials to Include “New Media”

Bloggers A-Buzz with Talk of FTC Guides There’s been a lot of buzz, lately, over the FTC’s publication of “Final Guides Governing Endorsements, Testimonials.” I first learned of it on Jaypee Online. First, this is not a revision of existing law. There’s nothing particularly new, here, except that it clarifies the applicability of [...]