One of the biggest complaints about using social media is that it leads to incremental, rather than exponential, gains.

This means that building recognition and reputation in social media takes time, and is most often a series of small actions, applied over time, rather than one grand push which suddenly makes all your business goals come true.

This is an important consideration, because it goes back to an earlier post on investing in social media and comparing the time vs money of doing so.

Read full story on Social Media: Incremental Not Exponential

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