Are you hearing a lot about “building outposts?” I am too. Outposts are places where you can establish a brand presence that more or less runs on autopilot. Any publishing venue lending itself to 1. visibility (otherwise why bother if people won’t find it); and 2. fire-and-forget publishing is a great candidate for building an outpost. Outposts are important for three reasons:

1. Backlinks: even if nofollow linking is used, you still have another link pointing into your material.
2. Advertisement: reinforce your brand or reputation.
3. Exposure: not everyone uses the same platforms for the same reasons, and each outpost will have a certain culture associated with it.

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